Chief Executive Officer
This will not be the easiest site you have ever read. It is not about an easy subject.
Nowhere here will you find any statement to the effect that creative thinking — the active use of imagination — is an easy task.
Nor will you find any secret formulas or magic phrases that can produce million-dollar ideas for you.
In fact, if the writer occasionally makes a categorical statement that appears to be the answer, it was not intended that way. By its nature, creativity is infinite — there is always a better way and always a worse way.
Therefore, there are no real answers.
There are preferred ways, and apparently better ways. But not answers.
This was planned to do several things:
To help you develop an increased sensitivity to problems, needs, and opportunities in business.
To build your knowledge of problem-solving procedures, and the aids to thinking more creatively.
By removing some of the "mystery" that has always clouded the subject of creativity, to help you to gain self-confidence in applying principles and using techniques that have helped others.
To explain some of the background that is necessary to create the kind of "climate" that will encourage more creative kinds of thinking on the part of associates and subordinates.
Becoming An Effective Executive
Etienne A. Gibbs, MSW, Management Consultant and Trainer
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required. Mail to: eagibbs@ureach.com
In his book, The Effective Executive, Peter Drucker pointed out that the effective executive is the person who focuses on making a contribution.
This focus on the making of contribution is the key. And the key to effectiveness comes in three areas:
1. in a person's work, its content, its level, its standards, and its impacts;
2. in his relationships with others, his superiors, his associates, and his subordinates; and
3. in his use of the tools of the executive, such as meetings and reports.
The executive who focuses on efforts and who stresses his authority downwards is a subordinate no matter how exalted his title and rank might be.
But the executive who focuses on contribution and who takes responsibility for results, no matter how junior he is, is, in the most literal sense of the term, top management.
And what applies to the good executive applies to the good parent, or the good teacher, or the good spouse, or any person of great responsibility.
People who do not ask themselves, What can I contribute? are not only likely to aim too low; they are likely to aim at the wrong things as well.
Above all, they may define their responsibilities too narrowly, like the person who sees something wrong that he can easily and quickly set right, but who says, That ain't my job, man!
Remember: When you maximize your potential, everyone wins. When you don't, we all lose.
About the AuthorEtienne A. Gibbs, MSW, Management Consultant and Trainer, conducts seminars, lectures, and writes articles on his theme: ... helping you maximize your potential. For more information visit /www.maximizingyourpotential.blogspot.com target=_blank>http://www.maximizingyourpotential.blogspot.com>www.maximizingyourpotential.blogspot.com, or email him at eagibbs@ureach.com>eagibbs@ureach.com.
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