Chief Executive Officer
This will not be the easiest site you have ever read. It is not about an easy subject.
Nowhere here will you find any statement to the effect that creative thinking — the active use of imagination — is an easy task.
Nor will you find any secret formulas or magic phrases that can produce million-dollar ideas for you.
In fact, if the writer occasionally makes a categorical statement that appears to be the answer, it was not intended that way. By its nature, creativity is infinite — there is always a better way and always a worse way.
Therefore, there are no real answers.
There are preferred ways, and apparently better ways. But not answers.
This was planned to do several things:
To help you develop an increased sensitivity to problems, needs, and opportunities in business.
To build your knowledge of problem-solving procedures, and the aids to thinking more creatively.
By removing some of the "mystery" that has always clouded the subject of creativity, to help you to gain self-confidence in applying principles and using techniques that have helped others.
To explain some of the background that is necessary to create the kind of "climate" that will encourage more creative kinds of thinking on the part of associates and subordinates.
Creativity in Management...
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Many executives have inherited or stumbled into their walnut-paneled offices.
Some hold their jobs because they have developed one specialization, but their hold is precarious because of their unwillingness to broaden their horizons of understanding.
Someone has said that "experience is the great teacher, but education is the short cut to avoid the wasteful process of trial and error learning."
You too could probably learn to become a senior executive by experience, but it is our hope that you may shorten your development time through some of the principles outlined here.
Experience is excellent—but it is also the name everyone gives to his mistakes.
DT.
Executive Officer is the prized position desired by many in business.
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Chief Executive Officer
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